{"title":"Best Sellers","description":"","products":[{"product_id":"25-billion","title":"25 Billion For Adults","description":"\u003cp\u003e\u003cstrong\u003e30 capsules • 1-2 capsules per day\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cimg alt=\"Probiotic capsules\" title=\"Capsules\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/type-capsules_50x50.png?v=1705499429\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/life-adults_50x50.png?v=1705499471\" alt=\"Life adults\" title=\"For Adults\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\" alt=\"Vegetarian\" title=\"Vegetarian\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-vegan_50x50.png?v=1705499552\" alt=\"Not suitable for Vegans\" title=\"Not Suitable for Vegans\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\" alt=\"Gluten free\" title=\"Gluten Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\" alt=\"Dairy free\" title=\"Dairy Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\" alt=\"GMO free\" title=\"GMO Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\" alt=\"Does not need to be refrigerated\" title=\"No Refrigeration Required\" data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cbr\u003eFriendly bacteria at research-backed levels, designed for every day use and containing high 'billions' of bacteria as our gut contains many hundreds of billions.\u003c\/div\u003e\n\u003cdiv class=\"image-container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWith our Lab4 friendly bacteria blend, comprising four key strains of live bacteria found in the human microbiome, researched for more than 25 years, and used by thousands of people for more than a decade to support their digestive and immune health. \u003c\/p\u003e\n\u003cp\u003eAlso contains calcium for digestive health, vitamins C \u0026amp; D, selenium and zinc, which all support immunity, and prebiotic FOS fibre, as food for the friendly bacteria.\u003c\/p\u003e","brand":"ProVen","offers":[{"title":"Default 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title=\"Vegetarian\" alt=\"Vegetarian\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-vegan_50x50.png?v=1705579059\" title=\"Suitable for Vegans\" alt=\"Suitable for Vegans\"\u003e \u003cimg title=\"Gluten Free\" alt=\"Gluten free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\"\u003e \u003cimg title=\"Dairy Free\" alt=\"Dairy free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\"\u003e \u003cimg title=\"GMO Free\" alt=\"GMO free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\"\u003e \u003cimg title=\"No Refrigeration Required\" alt=\"Does not need to be refrigerated\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003eDesigned specifically for children, \u003cstrong\u003eFit for School\u003c\/strong\u003e strawberry-flavoured chewable tablets taste delicious and have a superior 'mouth feel' that kids love.\u003c\/p\u003e\n\u003cp\u003eContaining our Lab4 blend of friendly bacteria, \u003cstrong\u003eFit for School\u003c\/strong\u003e is supported by clinical research and contains 12.5 billion live bacteria per chewable tablet, with FOS prebiotic fibre to help 'feed' the live bacteria, and vitamin C to support immunity.\u003c\/p\u003e","brand":"ProVen","offers":[{"title":"Default Title","offer_id":47100544024918,"sku":"PROVEN-UK-015-30","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/1.Pack_and_product-fit-for-school-chews-webp.webp?v=1774612809"},{"product_id":"women","title":"ProVen For Women","description":"\u003cp\u003e\u003cstrong\u003e30 capsules • 1 capsule per day\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cimg data-mce-fragment=\"1\" title=\"Capsule\" alt=\"Capsule\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/type-capsules_50x50.png?v=1705499429\"\u003e \u003cimg data-mce-fragment=\"1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/life-women_50x50.png?v=1706019041\" title=\"For Women\" alt=\"For Women\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Vegetarian\" alt=\"Vegetarian\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\"\u003e \u003cimg data-mce-fragment=\"1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-vegan_50x50.png?v=1705579059\" title=\"Suitable for Vegans\" alt=\"Suitable for Vegans\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Gluten Free\" alt=\"Gluten free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Dairy Free\" alt=\"Dairy free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"GMO Free\" alt=\"GMO free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"No Refrigeration Required\" alt=\"Does not need to be refrigerated\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProVen Biotics For Women\u003c\/strong\u003e has been developed specifically with women and the female microbiome in mind.\u003c\/p\u003e\n\u003cp\u003eIt contains three strains of \u003cem\u003eLactobacillus\u003c\/em\u003e bacteria, the species that dominates the vaginal microbiome, including two \u003cem\u003eLactobacillus acidophilus \u003c\/em\u003eand \u003cem\u003eLactobacillus gasseri\u003c\/em\u003e, which is one of the primary strains found in this area of the female body. 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src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/type-chewable_50x50.png?v=1705591533\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/life-kids-4-16_50x50.png?v=1705591581\" title=\"Suitable for Kids aged 4 to 16\" alt=\"Suitable for Kids aged 4 to 16\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\" alt=\"Vegetarian\" title=\"Vegetarian\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-vegan_50x50.png?v=1705499552\" alt=\"Not suitable for Vegans\" title=\"Not Suitable for Vegans\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\" alt=\"Gluten free\" title=\"Gluten Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\" alt=\"Dairy free\" title=\"Dairy Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\" alt=\"GMO free\" title=\"GMO Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\" alt=\"Does not need to be refrigerated\" title=\"No Refrigeration Required\" data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProVen Biotics A-Z Multivitamins for Children\u003c\/strong\u003e combines the benefits of gut-friendly live  bacteria with essential vitamins to support immunity and wellbeing.\u003c\/p\u003e\n\u003cp\u003eWith 2.5 billion live bacteria and a range of essential vitamins at 100% NRV (and more vitamin D), this product is designed to support your child's immune health and overall energy and vitality, particularly if they are picky eaters.\u003c\/p\u003e","brand":"ProVen","offers":[{"title":"Default Title","offer_id":47100546974038,"sku":"PROVEN-UK-004-30","price":10.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/1.Pack_and_product-a-z-multi-children.webp?v=1779271936"},{"product_id":"50-a-z-multivitamin-with-probiotics","title":"50+ A to Z Multivitamin","description":"\u003cp\u003e\u003cstrong\u003e30 capsules • 1 capsule per day\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/type-capsules_50x50.png?v=1705499429\" title=\"Capsules\" alt=\"Probiotic capsules\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"For Adults\" alt=\"Life adults\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/life-adults_50x50.png?v=1705499471\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Vegetarian\" alt=\"Vegetarian\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Not Suitable for Vegans\" alt=\"Not suitable for Vegans\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-vegan_50x50.png?v=1705499552\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Gluten Free\" alt=\"Gluten free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"Dairy Free\" alt=\"Dairy free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"GMO Free\" alt=\"GMO free\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\"\u003e \u003cimg data-mce-fragment=\"1\" title=\"No Refrigeration Required\" alt=\"Does not need to be refrigerated\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProVen Biotics 50+ A-Z Multivitamin with Antioxidants \u0026amp; Friendly Bacteria\u003c\/strong\u003e has been developed to supply tailored nutritional support for those aged 50 and over.\u003c\/p\u003e\n\u003cp\u003eDuring this time, it is often necessary to increase our intake of vitamins, minerals and other nutrients to help support optimum health and to provide additional friendly bacteria to maintain balance in our microbiome. \u003c\/p\u003e","brand":"ProVen","offers":[{"title":"Default Title","offer_id":47578256933206,"sku":"PROVEN-UK-009-30","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/50plus-sq.jpg?v=1721046497"},{"product_id":"travel-probiotics-with-acidophilus-bifidus","title":"ProVen For Travel","description":"\u003cp\u003e\u003cstrong\u003e14 capsules • 1 capsule per day\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cdiv class=\"wp-caption-text\"\u003e\n\u003cdiv class=\"image-container\"\u003e\n\u003cimg alt=\"Probiotic capsules\" title=\"Capsules\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/type-capsules_50x50.png?v=1705499429\"\u003e  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-veg_50x50.png?v=1705499500\" alt=\"Vegetarian\" title=\"Vegetarian\" data-mce-fragment=\"1\"\u003e \u003cimg alt=\"Suitable for Vegans\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-vegan_50x50.png?v=1705579059\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-gluten-free_50x50.png?v=1705499601\" alt=\"Gluten free\" title=\"Gluten Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-dairy_50x50.png?v=1705499640\" alt=\"Dairy free\" title=\"Dairy Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-GMO-free_50x50.png?v=1705499681\" alt=\"GMO free\" title=\"GMO Free\" data-mce-fragment=\"1\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0784\/7123\/3878\/files\/diet-no-fridge_50x50.png?v=1705499704\" alt=\"Does not need to be refrigerated\" title=\"No Refrigeration Required\" data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTravel overseas, combined with consumption of unfamiliar foods, can sometimes lead to disturbance of the normal healthy balance of your digestive system.\u2028\u003c\/p\u003e\n\u003cp\u003eEach capsule of \u003cstrong\u003eProVen Biotics For Travel \u003c\/strong\u003econtains 12.5 billion of the extensively studied Lab4 group of friendly bacteria, together with ginger, glutamine and calcium to help maintain a balanced flora and improve intestinal comfort when travelling.\u2028\u2028\u003c\/p\u003e","brand":"ProVen","offers":[{"title":"Default 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